It’s always a good idea to have a holistic approach to research, utilising qual approaches to add the “why” to the “what”. Online focus groups are a genuinely effective addition to the toolkit – we’ve been running qual projects online since 2005 so we’re expert in knowing how to get the most from this new approach.
Online focus groups are not the same as face to face groups, making it essential to maximise the many benefits this approach offers, whilst avoiding the potential pitfalls. Please click on the demo to the right to find out more.
Whilst we offer blogging, online diaries and a whole host of additional supporting methods, the foundation of our online qual approach is Bulletin Board Focus Groups (BBFGs). These provide a structured and extremely flexible platform which guides respondents through the focus group, offering a number of major advantages which we cover in the factsheet to the right.
Increasingly we’re extending our BBFG projects to the running of Developer Groups (DGs). In these we take the same set of respondents and invite them back over multiple evenings, allowing consumers to actively guide the development of concepts, ads or products over the course of a week. Consumers love this process and give a great deal of feedback, providing a very cost effective and interactive way of taking early stage ideas right through to finished concepts, in a fraction of the time it would normally take.
We think Developer Groups are a genuinely new and exciting qual technique – so much so that we’ve pulled together a separate factsheet on the right of this page. We’ve recently run some really successful projects in various countries worldwide across many different languages, so we are well placed to talk you through the process.
