We’ve developed a variety of pricing and promotion techniques, ranging from simple Price Sensitivity Measures to our Adaptive Brand Price Trade Off (ABPTO) and Early Market Share Estimation Techniques (ESET) for advanced market modelling.
We’ll help you understand the impact on sales of changing your price point, and of course find the optimal price for you to maximise profits.
We’ve found in the past that some clients were under-pricing their products, meaning they could charge more without losing sales – who wouldn’t want to know that?!
Different price promotions work better for different categories and, for instance, it’s surprising how different people's reactions can be towards '3 for 2' when compared to '50% extra free'.
Please have a look at the demo on the right of this page to learn more about our pricing and promotional techniques and their outputs.
