We’re passionate about New Product Development and Concept Research. With the success rate of new products remaining woefully low worldwide, we know the research process is letting companies down – and we’re out to change this!
We offer a full suite of NPD solutions which split into three broad areas;
- Stage 1. Seriously detailed concept screening to find which concepts have legs and which are non-starters. Our approaches are specifically designed to ensure that ground-breaking ideas, or those with real niche potential don’t fall by the wayside at the screening stage
- Stage 2. Focused concept optimisation tools to improve these concepts, ready for product trial. We’ll tell you how to wring that all important last 10% out of your idea
- Stage 3. Product-concept tests with supporting volumetric predictions. This is all about understanding how the product performs, whether it fits the concept and where it fits into the market. We'll put your concept alongside existing products to gauge how it'll sell given different marketing support, and really focus in on how to make things better
Whatever stage of the process we’re at, all our NPD research shares common traits:
- An appreciation that NPD isn’t easy and that measuring power to displace is key. If a new product doesn’t displace existing products, it won’t sell
- The avoidance of a ‘beauty contest’ situation driven by normative targets; we’ll only recommend those concepts that are genuinely new, different or better
- Detail, detail, and more detail; we don’t just want to tell you how good an idea is, we’ll explain why it’s good and of course how to make it better
As you’d expect from Qubiq, we use a wide range of advanced qual and quant techniques, ensuring we give your concepts the best possible chance of success. To find out more about our NPD philosophy and access our other NPD documents please get in touch.
